Dynamic Content allows you to show different email content based on contact details.
Instead of creating multiple email variations for different personas, you can create a single email that automatically changes based on conditions.
Example:
If Title = CEO → show Content A
Else if Title = VP of Sales → show Content B
Else → show fallback content
Where to Find It
In the email editor:
Variables → Add condition
When clicked:
The “Add condition” popup opens from the right side.
How to Add a Condition
Step 1 — Select Field
Choose any:
Default contact field
Custom field
Examples:
First Name
Company
Title
Industry
Country
Step 2 — Select Operator
Available operators:
Contains
Equals
Not equals
Is set
Is not set
Step 3 — Add Content
Add the content that should appear when the condition matches.
Example:
Condition
Title equals CEO
Content
Hi {{First Name}},
Quick question — how are you currently thinking about pipeline predictability this quarter?Adding Multiple Conditions
You can add up to 10 conditions.
Example:
1. Title equals CEO
→ Content A
2. Title equals VP of Sales
→ Content B
You can also add a fallback content block.
Fallback Content
Fallback content is used when none of the conditions match.
Example:
Default content:
Hi {{First Name}},
Would love to understand what’s currently working for your team.
Fallback content is optional.
How Conditions Work
Conditions are checked from top to bottom.
First matching condition is used
Remaining conditions are ignored
Only one content block is rendered per condition set
Example:
If Title = CEO → show Content A
Else if Title = VP of Sales → show Content B
Else → show fallback content
How Dynamic Content Appears in the Editor
After saving a condition, it appears as a compact inline block inside the editor.
Example:
[If Title contains CEO] → Variation A [Else] → Variation B
This is only a placeholder representation and does not show the actual email content.
Editing Dynamic Content
Click the condition block inside the editor to reopen the popup.
All configured:
Fields
Operators
Values
Content blocks
will be pre-filled automatically for editing.
Important Notes
Conditions can be inserted anywhere in the email
A small part of the email or the entire email can be condition-based
Users can add up to 10 conditions per conditional block
3 such blocks are allowed per email
Fallback content is optional