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Set Up a Custom Tracking URL for Better Deliverability

Premsanth Rajamani avatar
Written by Premsanth Rajamani
Updated over 3 weeks ago

What is a custom tracking URL?

A custom tracking URL replaces generic tracking links with your own branded domain. This helps build trust with email providers and recipients, improving inbox placement and click reliability.

Using a custom URL:

  • Strengthens your sending reputation

  • Reduces spam and phishing flags

  • Makes links look trustworthy to recipients

  • Works best alongside SPF and DKIM authentication

How to add a custom URL

  1. Go to Settings (gear icon in the left sidebar)

  2. Navigate to Account Settings → Custom URL

  3. Open your domain provider (for example, GoDaddy) in a new tab

  4. Create a CNAME record for the domain you want to use for tracking

  5. Copy the CNAME host and value

  6. Paste the CNAME host into the CNAME host field in Salesgear

  7. Click Verify

Once verified, Salesgear will start using this domain for tracking links.

Some points to remember

  • You must have access to your domain’s DNS settings

  • DNS propagation can take up to 20 minutes, depending on the provider

  • Custom URLs are available on all plans

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