Email warming is one of the best practices before starting a cold email campaign. Your email address should be fit to send cold emails to cold prospects and by warming up the email address, you ensure that your email has gained a positive reputation.
Email Service Providers these days look at the number of emails going out. So it is imperative for you to increase the number gradually. Email Open rates and replies are the major results everyone looks at. Email warming helps you take care of this all, without getting your hands dirty.
You can leverage the Email Warming feature on Salesgear by setting them up quickly for your inboxes and start landing on inboxes to yield faster results.
How to Set up Email Warming?
Using OAuth:
You need to navigate to Connected Inbox in Settings - the inboxes that have Email Warming enabled are indicated by green color.
You can enable warming directly by clicking on “Enable Warming” or by entering the inbox and clicking the toggle button.
You can use OAuth to enable email warming.
OAuth is the most recommended method, so select that and click on “Next”
As you click on Login and choose the account, your Email warming will be enabled.
PS: You can check this video on how to Add App on your G-suite admin.
Using App Password:
1. You can go to Connected Inbox from the Settings.
2. Click on “Enable Warming” on the inbox that you want to enable email warming for.
3. Select “Option 2: App Password”
4. Follow the below steps to enable 2-step verification and generate App Password:
A. Go to your Gmail Settings (Gear symbol on top right)
B. Click on ‘See all settings’
C. Click on ‘Forwarding and POP/IMAP’
D. Find ‘IMAP Access’ and click on ‘Enable IMAP’
E. Click on ‘Save Changes’
5. Click on “Proceed”
6. Enable 2-step verification by following the steps on the screen (If you don’t see the option on GSuite, contact domain Admin).
7. Click on “Next”
8. Paste the 16 character App Password generated in the space provided.
9. Click on “Connect” to enable email warming.
PS: To allow access to Salesgear via Admin, please follow these steps:
1. Go to your G-Suite Admin
2. Click on “Add App” and select “OAuth App Name or Client ID”
3. Copy the Client ID displayed on the screen.
4. Select Salesgear and Approve.
Email Warming Settings:
In the Warming tab, you can see:
1. Deliverability: How many emails have landed in the inbox and their percentages
2. You can also check your inbox Health Score.
2. When you scroll down to the bottom, you can see warmup settings:
a. Daily Warmup limit: The number of warmup emails you want to send in a day. The recommended limit is 20 to 40.
b. Emails per day: Number of emails you want to start the warmup campaign with. The recommended number is between 1 and 4.
c. Reply rate: The system will reply to this percentage of warmup emails you are sending.
d. Toggle buttons to send emails only on weekdays and make the system behave like a human being is available.
3. In the same section, you can also monitor the number of warmup emails going out, and their health score as a bar graph.
You Need To Know:
Email Warming is an essential practice for cold email outreach. It is advisable to not skip this practice to ensure email deliverability.
Email Warming is a continuous process and it is recommended that you keep your emails warmed up even while you are running the outreach campaigns.
Cold outreach without prior warming can lead to high complaint rates and negative feedback, resulting in email providers blacklisting your domain or IP address.