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Track Prospect Website Activity with Website Tracking

Written by Premsanth Rajamani

What does Website Tracking do?

Website Tracking lets you see how prospects interact with your website after clicking links in emails sent from Salesgear.

You can track:

  • Pages visited

  • Time spent on each page

  • Visitor location

  • Company information (where available)

This helps identify high-intent prospects—especially those reviewing pricing or product pages.

How to enable Website Tracking

  1. Go to Settings

  2. Navigate to Account Settings → Website Tracking

  3. Copy the tracking script provided

  4. Paste it into the header section of the pages you want to track

  5. Once active, a success message appears in Salesgear

Optional: identify logged-in users

To track activity for a specific known user, use:

sg.identify("USER_EMAIL")

Replace USER_EMAIL with the contact’s email address.

Website Tracking dashboard metrics

  • Visits – total visits for the selected date range

  • Unique Visitors – distinct visitors

  • Avg. Time – average time spent on your site

  • Visitor Data – name, company, location, and visit duration

  • Session Details – pages viewed, timestamps, and time spent per page

Use this data to trigger re-engagement sequences or prioritize follow-ups.

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