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Understanding Sequence Metrics
Surender Nadarajan avatar
Written by Surender Nadarajan
Updated this week

Overall Sequence Metrics provide valuable insights into how well your emails are performing, how contacts are engaging, and where adjustments may be needed.

You can-

🔹 Measure Engagement – See which emails are getting attention and which ones need improvement.

🔹 Identify Drop-Off Points – Find out where contacts are disengaging and optimize accordingly.

🔹 Improve Conversions – Use insights to refine messaging and increase replies and booked meetings.

👉 How to View Sequence Analytics

  1. Navigate to Sequences and select the sequence you want to analyze.

  2. Click on the Analytics tab.

  3. You’ll see a breakdown of contact engagement and email performance metrics.

📌 Contact Engagement Metrics

These metrics show how contacts are interacting with your sequence.

Metric

Description

Total Contacts

The total number of contacts in the sequence.

Pending

Contacts that haven’t started the sequence yet.

Ongoing

Contacts currently active in the sequence.

Completed

Contacts that have finished the sequence.

Replied

Number of contacts who have replied to any email in the sequence.

Paused

Contacts for whom the sequence has been paused.

Bounced

Contacts with invalid or duplicate emails that couldn’t receive messages.

Opted Out

Contacts who have unsubscribed from the sequence.

Failed

Contacts that encountered errors and couldn’t proceed in the sequence.

Meetings Booked

Number of contacts who scheduled a meeting through your emails.

📌 Email Performance Metrics

These metrics help you evaluate email engagement levels.

Metric

Description

Emails Sent

Total number of emails sent in this sequence.

Open Rate

Percentage of emails that were opened.

Click Rate

Percentage of contacts who clicked a link in your email.

Reply Rate

Percentage of contacts who responded to your email.

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